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All the ins and outs of their massive launch and how and why this was one of the most successful promotions of 2007.

Why it’s important to set a launch date and then stick to it.

The importance of creating “friendships” when it comes to promoting your product.

Techniques to getting your own affiliates excited to sell your product.

Why it’s important why it’s important to start with the backend product first.

The Psychology of putting offers in front of your customers.

How you can take advantage of the opportunity to learn from their mistakes.

Why you don’t have to have it right, you just have to get it going.

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